Brand New Sakura Collection is Now Out

Collection: Aka - Red Collection

Red in Japanese Culture

In Japanese culture, the colour red represents authority and wealth. It is a powerful colour, and you can find proof in the Japanese flag, which consists of the colours red and white. And in the flag itself, you can see in the centre the red circle, which symbolises the sun. Even in marriage ceremonies, most brides wear traditional red attires. Moreover, red envelopes are used when money is offered as gifts on special occasions