Brand New Sakura Collection is Now Out

Collection: Ao - Blue Collection

Blue in Japanese Culture

Japan, a nation surrounded by blue water, the colour blue symbolises purity, cleanliness, passivity and fidelity. It is considered a lucky colour and is a popular colour in Japanese clothing, such as kimonos. Indigo got its name ‘Japan Blue’ when foreigners visited Japan during the Meiji period. They were amazed to see Japanese towns covered with Indigo blue everywhere such as their beddings, towels, kimonos, etc